In this video Scott Belsky explains how an addiction to the excitement of generating new ideas can keep us from following through on any ideas at all.  He suggests “short-circuiting our reward system” to get past “project plateaus.”  According to Scott “seeking competition” and “creating milestones” can be used as tools that motivate us to push onward with a project where we might normally give up and get distracted by the excitement of something fresher.

Scott Belsky: How to Avoid the Idea Generation Trap from 99% on Vimeo.